Nike x Tiakola

A UFO landed on a new land! 🛸🌞🌍📳

Designed like a capsule from another world, we handled the set design and production of the exclusive pop-up store for the @bdlm.bdlm x Nike collaboration, celebrating the launch of the BDLM90 jersey. For 3 days, festival-goers got to experience, featuring gradient tones inspired by the jersey and the world of @tiakola and grab the jersey in exclusive early release. ⁣ Right next to it, a barbershop & haircut station with 8 chairs, open to all, to offer a full-on, stylish festival experience 💈⚽️ ⁣ Big thanks to the teams at Yard, Bienvenuedanslem, Nike Paris, and Yard Land for hosting an amazing festival!

📸 @yohann_fontaine