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For the European premiere of the PEUGEOT INCEPTION concept car in Paris, the automotive brand wanted to create an exclusive collaboration with a French creator embodying innovation, emotion and vision. The choice fell naturally on Emeric Tchatchoua, founder of 3.PARADIS, whose work merges design, spirituality and humanism. The objective was to create an unprecedented fashion piece inspired by the concept car, translating shared values of style, excellence and freedom into a futuristic textile creation.
We managed the creative strategy, artistic coordination and content production. This collaboration resulted in a unique jacket inspired by the design of the Peugeot Inception Concept, produced with 3D lenticular printing technology to create a moving optical effect, a play of light and color evoking the vehicle’s bodywork.
To elevate the creation, we worked with photographer Bleu Mode to produce a visual campaign that is both elegant and futuristic, at the intersection of automotive design and contemporary couture.
The project built bridges between universes, fostering bespoke creative encounters and dialogues between technological innovation and artistic sensibility. This was a manifesto project: visionary, emotional and human.
Pictures: Bleu Mode
