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Starting from an idea by comedian Hakim Jemili, the goal was to turn the “Suuuper Kebab joke” into a real experience: a pop-up restaurant. The objective was to bring the concept to life in an experimental and immersive space, making it tangible, convivial and visually impactful, reflecting the humor of the original idea.
We supported the project from its inception, designing and producing the entire concept, from set design to art direction and content strategy.
Located at the heart of Wonderland, Suuuper Kebab came to life in collaboration with La Boucherie des Jumeaux, adding authenticity and local grounding to this culinary and cultural adventure.
To extend the project during the World Cup, we created collector cards and jerseys for fictional teams, inspired by kebab sponsors, as a playful nod to football passion and pop culture.
Every detail, from logo to signage, was crafted to create a humorous and iconic aesthetic, blending street food, pop culture and visual storytelling. The project transformed an idea into an experience by uniting strategy, art direction, production and narrative in a single creative energy.
