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Le Baba au Rhum

Project details
Year
2021
place
Cédric Grolet Opéra, Paris 2
tags
Collaboration
The brief:

With the ambition to bring together exceptional gastronomy and artisanal spirits, we proposed an unprecedented collaboration between Havana Club and Cédric Grolet: creating the first pastry inspired by the Cuban rum Selección de Maestros. The objective was to design a creation that transcends the codes of both pastry and spirits, uniting two worlds of excellence around a shared idea: illusion as art and taste as emotion.

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Our answer:

The project originated within our agency as the concept for the first trompe-l’œil rum baba, a gustatory and artistic object symbolizing the meeting of the artisan’s craft and the intensity of Cuban rum.

The result is a signature piece at the intersection of culinary design and craft, where Cédric Grolet’s expertise and the Havana Club universe converge in a unique sensory experience.

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The Impact

Products Sold

3000

Bottles Used

200

Seeding VIP

200

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