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Prada is unveiling its new fragrance: a bold, modern creation, fully oriented toward sensory experimentation. To amplify the launch, the brand aims to design an influencer packaging that reflects the spirit of this fragrance playfulness, surprise, innovation, and desirability. This packaging must be an experience in itself an object to open, handle, explore, and share.
After exploring all the possible playful directions and concepts for this brief, we asked ourselves: If the fragrance were a cocktail, what would its taste be its gesture, its ritual?
The box offers a “mix & match” experience where influencers become mixologists for a moment, playing with the notes of the fragrance to craft their own Prada creation.
