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To celebrate the 2024 Chinese New Year under the sign of the Snake, Hennessy set out to create a premium VVIP box dedicated to its most exclusive clients.
The objective: to craft a luxurious case blending Chinese symbolism, exceptional craftsmanship and Hennessy’s identity, through a spectacular and highly refined opening experience.
The brand sought an original design, rich in artistic detail, paired with flawless production able to embody Hennessy’s elegance in a true collector’s object.
We designed and produced an exceptional VVIP box, conceived as a ceremonial trunk.
Upon opening, the box reveals a universe inspired by Chinese culture and the Snake, brought to life through meticulous paper art, cutouts, textures and shadow play. Each layer unveils a new scene symbolizing prosperity, mystery and celebration an immersive experience showcasing the luxurious spirit of Hennessy.
From art direction to premium production, we crafted a rare object, tailor-made for the Maison’s VVIP expectations and designed to elevate this key moment of the Chinese calendar.
