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For the Spring/Summer 2022 collection, 3.PARADIS wanted to develop a strong and emotional graphic identity, reaffirming its universal messages of peace, love and faith through a minimal and symbolic visual language. The objective was to translate these values into typography and graphic symbols that would become powerful markers of the 3.PARADIS identity.
We designed the typographic elements for the collection, creating the original scripts “Paradis,” “Je t’aime,” and the “P” logo, now iconic to the brand.
Our approach connected form and emotion, treating typography as an extension of the brand’s spiritual and poetic message. Every word and curve was conceived as a meaningful graphic gesture, balancing modernity, elegance and sincerity.
