Works
43
Services
Talents
soon
A-Size
soon
Backstage
soon
About
Contact us
To celebrate its collaboration with Airelles and the opening of its new boutique, Lacoste wanted to create an exclusive weekend in Saint-Tropez, bringing together a selection of talents and creatives around its universe. The objective was to deliver an authentic and elegant brand experience, at the intersection of lifestyle, sport and French art de vivre, while reinforcing Lacoste’s premium and timeless positioning.
In partnership with Hype Notice, we designed and orchestrated a tailored weekend activation combining experience, content and influence. Our team created a two-day exclusive program alternating moments of relaxation, discovery and sharing, including a visit to the Lacoste concept store, a private tennis lesson with Guy Forget, and an immersive dinner at Airelles.
We managed the full production and art direction of the dinner, from décor to scenography, crafting a refined and welcoming atmosphere true to the Lacoste universe. The weekend fostered strong connections between the brand and the attending talents, including @charlotteabramow @emma____b____ @blackinkstory @zyvastudio @saam_nas @angelinamaggie @manondelsolll @seb_harris @jeanne_marchi @sani_home @sebastien_abdelhamid – creating an experience that was both exclusive and genuine.
The project combined curation, art direction and influence strategy to transform a collaboration into a living, immersive brand moment.
