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For the Vol.1 project, 3.PARADIS and RIMOWA wanted to create a meaningful and unprecedented collaboration, combining design, travel and humanitarian commitment. The objective was to produce an exclusive collection of customized pieces sold to benefit UNICEF, supporting the distribution of COVID-19 vaccines in the most affected countries.
We supported 3.PARADIS through every stage of the project, from the initial concept to market launch, managing collaboration strategy, art direction and full production. Three unique RIMOWA suitcase models were designed, combining minimalist aesthetics with strong symbolism, and presented at an exclusive launch in New York before being auctioned on HBX.
Our approach orchestrated the dialogue between the two brands, ensuring narrative and visual coherence while highlighting the project’s cultural and charitable impact. The result was immediate: the collection sold out in less than 24 hours, enabling UNICEF to fund vaccine distribution in multiple countries.
