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For the launch of the Lenglen bag, Lacoste’s new iconic piece, the brand wanted to create an exclusive experience at its flagship store on the Champs-Élysées. The goal was to offer a moment of personalization and co-creation that reflected Lacoste’s artisanal heritage while expressing a contemporary vision of style. The objective was to design an intimate, creative, and community-driven format capable of connecting the brand with an audience sensitive to personal expression and independent creation.
We orchestrated an activation designed as a living workshop, a space where the brand met two unique artistic universes: Florence Tétier (Tétier Bijoux) and Clara Besnard. In collaboration with Hype Notice, we managed the communication strategy, talent curation, and production direction to deliver a coherent, elegant, and deeply embodied experience.
Our goal was to create a dialogue between Lacoste’s DNA and the artistic languages of Florence and Clara. The workshops, set in a warm and inspiring atmosphere, allowed guests to design their own charms using elements such as pearls, metals, and playful symbols, offering a collective and personal creative experience.
Beyond the objects themselves, the activation staged a meeting of universes: a moment of sharing, elegance, and creative freedom that remained true to Lacoste’s vision.
