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Born from a deep passion for skateboarding and the stories of those who live it every day, the team behind the film OLLIE wanted to create an organic and unifying communication strategy. The goal was to turn the film’s launch into a collective movement rather than a traditional cinema release, celebrating skateboarding as a culture, a community and a state of mind.
We designed a human-scale communication strategy built around a traveling tour: the OLLIE TOUR. City after city, we brought together skaters, shops, associations and local audiences through events that combined early screenings, skate contests, meetups and community nights. Each stop became a moment of connection and raw energy, where the film met its audience right where it all begins: on the asphalt.
This approach fostered a genuine community ecosystem filled with laughter, memories and authentic connections, leading up to the film’s recognition at the Cannes Film Festival (Écran Junior). We then created a one-of-a-kind event at the Roseraie skatepark, followed by a red carpet celebration, bridging the streets and the cinema in a single momentum.
True to our vision, this project embodies a living, human-centered form of communication, where strategy grows from people and emotion becomes the most powerful campaign.
