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We Love Green festival is known for combining culture, music and environmental engagement. For its 2022 edition, the challenge was to create a strong and sensitive artistic direction that connected the urban and natural worlds, translating ecological issues into an experimental and poetic visual language.
Our approach was to create a dialogue between digital and tangible, developing hybrid visual forms that bridged nature and contemporary design. The graphic universe aimed to expand horizons, showing a harmonious tension between the environment and urban life, between the living and digital signs.
Every visual element, from the graphic identity to the in-situ installations, was designed to enhance the festival experience as a laboratory for ecological experimentation, while maintaining a playful and inspiring dimension.
