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To celebrate the 10th anniversary of 3.PARADIS, Emeric Tchatchoua wanted a symbolic runway show held in the neighborhood where it all began. The objective was to make the Spring/Summer 2024 collection Journey of Dreams a tribute to journey, faith and resilience, creating an emotional and timeless scenography.
For this special show, we designed an immersive and poetic scenography that acted as a landscape of materialized dreams. Floating forms, suspended volumes, pathways and shadow play created an ethereal atmosphere. The space stretched time, turning the models’ silhouettes into dreamlike figures of light in the heart of the founder’s neighborhood. This movement extended fashion beyond Paris, asserting a direct connection with emerging creators.
We also designed the musical direction, collaborating with Thomas Roussel as conductor, so that sound, light and décor moved together in a unified narrative.
This project reflects our holistic approach: considering visual storytelling, sound rhythm and spatial experience as a single entity. The overall aesthetic reinforced the sense of an inner journey and a shared dream, faithful to 3.PARADIS’ DNA.
