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For the presentation of his Spring/Summer 2025 collection, Artistic Director Emeric Tchatchoua wanted a narrative and emotional runway show reflecting his journey: born in Paris to Cameroonian parents and raised between France and Canada. The objective was to translate this multifaceted identity into a scripted show where fashion becomes a universal language connecting cultures, origins and personal stories.
We designed and produced a scenography conceived as an inner journey, a dynamic space where each element tells a story, a memory, a trace. In line with our sustainable approach, we reused worn seating, recovered and covered with plastic sourced from a supplier at CDG Airport. This raw, blue material embodied both fragility and strength of movement, creating a set that was symbolic and durable.
Lighting and spatial design supported the narrative, playing with reflections and transparency to evoke the flow of travel, the memory of places, and the weaving of identities. By leading the production direction and artistic supervision of the show, we aimed to create an aesthetic and ecological manifesto: a runway where beauty lies as much in meaning as in form.
The project transforms scenic design into a conscious act, celebrating the connection between cultures, materials and life.
