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To celebrate the New Year, Havana Club wanted to create a limited edition “Liquid Gold” of its iconic bottle, symbolizing elegance and Cuban craftsmanship. The objective was to design a complete sensory and visual experience, combining premium design, digital innovation and immersive storytelling to reaffirm the brand’s identity through a festive and contemporary creation.
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We supported Havana Club across art direction and production, from label design to photo and film content production and PR seeding. The golden label, treated as a precious object, was paired with an augmented reality experience, allowing users to explore a virtual and poetic interpretation of Cuba.
The shoot, directed by @shadrinsky, captured the brilliance and warmth of the design, while our team developed an exclusive Advent calendar combining chocolates made from Cuban cocoa beans with Havana Club 7-year-old rum, creating a harmonious blend of taste, material and emotion.
