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For the launch of its exclusive personalization service “Moncler By Me” at the Champs-Élysées store in Paris, Moncler wanted to create a premium brand activation combining elegance, creativity and cultural influence. The objective was to showcase this personalization experience through a French figure capable of embodying the house’s excellence and artisanal precision.
Pastry chef Cédric Grolet was selected to unveil the “Moncler By Me” experience in advance. His world, based on precision and attention to detail, resonated with the philosophy of the Italian house, creating a natural meeting point between fashion and culinary art.
Our team managed talent strategy, art direction for the activation, and event supervision to ensure a tailored experience befitting the brand. During the launch, Cédric Grolet presented his own interpretation of personalization across two iconic Moncler pieces, symbolizing the union of creativity, craftsmanship and individuality.
