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To mark a new chapter in his relationship with the public, Cédric Grolet partnered with Uber Eats to make his iconic creations available for home delivery. The goal was to design an exclusive collaboration built around two signature products, the cookie pizza and the croissant donut, and to orchestrate a launch that celebrated both the chef’s talent and Uber Eats’ urban, lifestyle spirit.
We supported this gourmet collaboration through a tailored talent management and partnership strategy, connecting two distinct worlds: haute pâtisserie and food delivery culture. Our role was to shape the storytelling of the partnership, ensure coherence between the brands, and highlight Cédric Grolet’s personality in an innovative, accessible and digital environment.
This approach, both strategic and emotional, positioned the activation as a unique brand experience where excellence, pleasure and closeness come together. The collaboration perfectly illustrates our expertise in bringing talents and brands into conversation through authentic stories rooted in contemporary culture.
