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Gentle Mates (M8) is far more than an esports club. Born from the shared drive of Squeezie, Gotaga, and Brawks, the project has risen at record speed to become one of the new faces of French excellence in the world of esports. Blending high standards, camaraderie, and a distinct sense of style, M8 brings together a true community united, committed, and where substance and aesthetics matter just as much as victory. Opposite them stands Lacoste an iconic French maison whose sporting heritage has always flirted with effortless elegance. Since 1933, the Lacoste polo has never stopped evolving while preserving its core DNA: movement, precision, and laid-back chic. From this meeting emerges a groundbreaking collaboration: A co-branded Lacoste x M8 polo both a visual statement and a generational manifesto.
AN ALLIANCE THAT DEFINES ITS ERA
The idea isn’t simply to highlight a product. It’s about capturing an atmosphere showing what happens when two worlds align without betraying themselves.
Captures a shared energy, a collision of cultures, a kind of new French class carried by a connected, creative, and ambitious generation.
