Works
54
Services
Talents
soon
A-Size
soon
Backstage
soon
About
Contact us
At the end of the year, and for the third edition in collaboration with the agency, Havana Club aims to reaffirm its position as a cultural brand by launching a limited-edition Havana Club 7 celebrating its Caribbean roots.
The brand is seeking a true creative talent capable of delivering a cultural statement at the crossroads of fashion and music, supported by an iconic bottle design and a full global amplification plan (PR, influence, campaign, packaging, and digital content).
By proposing Martine Rose as the creative partner, we positioned a trailblazing figure operating at the intersection of fashion and music someone capable of crafting a collaboration that is both unexpected and culturally powerful for Havana Club.
Her Jamaican heritage, singular aesthetic, and global influence make her the ideal choice to transform this limited edition into a fashion & music statement, surprising audiences and opening a new cultural territory for the brand.
We worked hand in hand with the Havana Club teams to turn this improbable encounter into a strong, iconic end-of-year cultural moment.
Photographer: Pascal Gambarte
